OVERVIEW

Steward Leadership 25 (SL25) is an annual listing recognising 25 outstanding stories of steward leadership excellence across the Asia-Pacific region. Jointly curated by Stewardship Asia Centre (SAC), the INSEAD Hoffmann Global Institute for Business and Society, WTW and The Straits Times, the initiative was launched at the Stewardship Asia Roundtable 2022.

For the launch, SL25 required a concise nomination guide that could communicate the essence and roadmap of the initiative clearly, while remaining engaging and visually distinctive. The guide also needed to reflect the new SL25 corporate identity through a fresh and cohesive editorial language.

OBJECTIVES

• Communicate the SL25 nomination process clearly
• Make a functional guide visually engaging
• Establish a distinctive editorial language

SOLUTIONS

• Clear visual hierarchy: Information was structured into distinct sections with strong typographic hierarchy, making the nomination process easy to follow.
• Minimalism with visual interest: A restrained layout, considered typography and graphic elements brought energy to the guide without compromising clarity.
• A cohesive visual language: The editorial system was carefully developed to complement the new SL25 identity, creating a consistent and recognisable experience throughout the 24-page guide.