MASTER MI SINGAPORE
DESIGN | COPYWRITING | PRINT
OVERVIEW
Master Mi Singapore is the regional franchisee of a popular Taiwanese snack brand known for its range of crispy, wholesome rice biscuits. With a new outlet opening in Singapore, the brand was set to introduce its distinctive flavours and cheerful personality to a new market.
The client required a suite of promotional materials for the launch, across both print and digital, that could introduce the Master Mi brand, showcase its range of flavours and products, and create an inviting, upbeat impression around the new store.
OBJECTIVES
- Introduce Master Mi and its Taiwanese heritage to Singapore consumers
- Showcase the variety of rice biscuit flavours and product range
- Create a cheerful and appetising mood around the store launch
- Adapt the brand message for both print and digital promotion
SOLUTIONS
- A cheerful visual language: Bright colours, playful imagery and an energetic layout were used to capture the light-hearted enjoyment associated with snacking.
- Product-led storytelling: The different rice biscuit flavours were given clear visual prominence, supported by concise descriptions that made the range easy to understand and enticing to explore.
- A taste of Taiwan: The promotional materials brought together the Master Mi identity, Taiwanese character and product information to give Singapore audiences a stronger sense of the brand and its origins.
The result is a lively promotional presence that introduced Master Mi to Singapore with a distinctly cheerful personality, helping the new outlet make a memorable first impression.
TESTIMONIAL
“Marcus did an excellent job in creating a website that befitted exactly our requirement. It was a last-minute decision to do our website yet he managed to complete in less than a week. He paid attention to details and did a lot of “behind the scene” research and copywriting. Most importantly, he created a website that speaks to our targeted customers.”
Mr Jeffrey Quek
Director,
Master Mi Singapore
