LBC TANK TERMINALS

EDITORIAL DESIGN | COPYWRITING | PRINT

OVERVIEW

LBC Tank Terminals is an international operator of bulk liquid storage facilities for chemicals, petroleum and base oils, with strategically located terminals serving global supply chains.

LBC Tank Terminals approached us to create a commemorative brochure marking a new chapter in the company’s development. The publication needed to present its strategy, vision and people in a clear and engaging way, while reflecting the company’s international reach and forward-looking outlook.

OBJECTIVES

• Mark a new chapter in LBC Tank Terminals’ corporate history
• Communicate its strategy and vision clearly
• Present a global team and its collective perspective
• Create a clean, contemporary and cohesive publication

SOLUTIONS

• Clean editorial structure: A restrained grid, generous white space and clear typographic hierarchy gave the content room to breathe and created an uncluttered reading experience.
• A visual language for a global organisation: Geometric forms, connected image blocks and a world-map-inspired graphic device conveyed the ideas of connectivity, scale and international collaboration.
• People at the centre: Portraits of the global team were integrated into the design to give the corporate story a more personal dimension.

The result is a clean, contemporary commemorative brochure that positions LBC Tank Terminals as a unified global organization. By placing their people and vision at the center of the narrative, the design transforms corporate history into a forward-looking brand story.