STERLING COMMERCE

EDITORIAL DESIGN | COPYWRITING | TRANSLATION | PRINT

OVERVIEW

Sterling Commerce was a leading provider of B2B integration, secure file transfer and multi-channel selling and fulfilment solutions. At the time of these projects, the company was expanding its marketing communications across the Greater China region.

The client required a range of marketing publications and collateral that could communicate its technology and business solutions clearly to a Chinese-speaking audience. The materials needed to maintain a consistent brand presence while adapting content and presentation for different marketing and business-development purposes.

OBJECTIVES

• Present complex B2B technology and business solutions in a clear, accessible manner
• Adapt marketing communications for the Greater China market in both English and Chinese
• Maintain consistency across a varied range of publications and collateral
• Produce professional, print-ready materials within demanding timelines

SOLUTIONS

• Publication design: Developed a varied suite of marketing collateral, including brochures, event materials, direct-mail pieces and promotional publications, with each format tailored to its specific communication purpose.
• Clear visual communication: Structured complex information through strong hierarchy, concise copy, diagrams, imagery and purposeful use of colour to make the content easier to navigate and understand.
• Chinese-language adaptation: Managed the process from creative development and artwork through to print production, allowing the various publications to be delivered consistently and to tight deadlines.
• End-to-end production: Managed the process from creative development and artwork through to print production, allowing the various publications to be delivered consistently and to tight deadlines.

The result is a highly coherent marketing communications framework that allows Sterling Commerce to present its solutions consistently across the Greater China market. The agile design system scales seamlessly across diverse formats and channels while precisely targeting localized regional audiences.