EPSON SINGAPORE

DESIGN / COPYWRITING / PRINT

OVERVIEW

Epson is a global technology brand with a broad range of imaging and printing products, from digital cameras and scanners to desktop printers, large-format plotters and multifunction systems. Over the years, Epson Singapore engaged us to develop and localise product brochures and marketing collateral for its Singapore and regional markets.

Epson Singapore needed to translate a diverse portfolio of international product information into clear, engaging and locally relevant brochures for the Singapore and regional markets. The materials had to accommodate different product categories, technical specifications, formats and production requirements, while allowing for tight schedules, changes and special requests along the way.

OBJECTIVES

• Localise Epson's product communications for the Singapore market
• Present complex product information in an accessible and engaging way
• Develop distinct visual treatments across a wide range of product categories
• Meet demanding production schedules and specifications

SOLUTIONS

• Product-led visual communication: We developed brochure concepts that allowed each product and its key features to take centre stage, while giving the different product ranges their own visual character.
• Localised content and copywriting: Product information was adapted and written for local audiences, balancing technical specifications with clear, accessible communication.
• A broad range of formats: From desktop printers and multifunction systems to professional large-format printing equipment, we produced brochures across varied product categories and specifications.
• Responsive production support: We worked closely with Epson Singapore throughout the production process, accommodating special requirements, last-minute amendments and stringent deadlines.

The result is a substantial body of product brochures produced for Epson Singapore over the years—an early chapter in our studio's long history of working with technology brands and translating complex products into accessible visual communication.