T-ID DESIGN

BRAND IDENTITY | WEB DESIGN

OVERVIEW

T-ID Design is a Singapore tee studio creating creatively designed, quality cotton tees for contemporary everyday wear. Its ambition was to make the humble tee more considered – elegant enough for the workplace, yet expressive enough for everyday life.

The challenge was to build a distinctive brand that could appeal across a diverse audience of tertiary students, younger consumers and working executives, particularly women seeking a smarter, more polished alternative to the conventional casual tee.

IDEATION

The name T-ID stands for “Tee-Identity” – the idea that a great tee is more than a well-designed garment; it becomes a reflection of the individual who wears it. This thinking shaped the identity system, from the bold T-ID monogram and tailored ‘T’ to the button motif and the tagline “The T-Ideas Company”.

The visual language was extended across print collateral, packaging, web design and development, illustration and the graphic tees themselves, allowing the brand idea to become part of the product experience.

The result is a coherent, graphic-led identity that gives T-ID Design a distinctive voice while making the tee a medium for personal expression.