SCOPE: BRAND NAME, LOGO DESIGN
We were drawn by the vision of a devoted swim instructor and our shared passion on saving Gaia. To create a brand that is not only unique for a swim school but with a story that engages its audience and allows for creative expressions in its products and services.
The name – BlueFin Swimmers. It is about drawing aspirations and forms from the enchanting power and beauty of Bluefin tunas in waters. It is about putting our stamp on the plight of Bluefin tunas, our call against over fishing.
An identity that speaks clearly through snappy word-and-colour play with cool symbolic graphics.