WILLIAM GLASSER INSTITUTE SINGAPORE
SCOPE: LOGO DESIGN
William Glasser Institute Singapore is part of a global network of non-profit organisations that promotes the ideas and teachings of the late Dr. William Glasser. We were tasked to bring clarity and distinction to the identity from the varied associating logos found.
We anchor the identity on the corporate initials "WGIS" to align with the launch of their new domain name and web presence as "wgis.org.sg". It fortifies and simplifies the identity for easier retention and communication.
The slightly tilted "S" is presented in negative space to give the idea of motion and spin off, reaching further and beyond.