CHAN MAN LEE TRADING
SCOPE: BRAND NAME, LOGO DESIGN
Established in 1958, Chan Man Lee Trading is today one of Singapore's largest general hardware stockists and suppliers for the engineering and ship-building industries. As the business progesses with the next generation, it becomes necessary to empower and leverage in branding and marketing communications moving forward.
We humbly put our creativity and marketing prowess to bear, embodying a renewed relevance to the time-emblazoned "Chinese" identity of Chan Man Lee. A challenge to uphold the past brand heritage and attachment while crafting contemporary diligence into the business name through customised typography and colours.