SCOPE: GRAPHIC DESIGN, EDITORIAL, PRINT
PSB Corporation is one of the corporatised subsidiaries of the Singapore Productivity and Standards Board in 2001. We were selected then to produce the 20-page monthly newsletter, and tasked to give the new identity a leverage in its marketing and corporate communications effort.
We came up with a square-format design with a magazine appeal which is a clear break from the regimental look atypical of most corporate newsletters.
By focusing our creativity on the use of basic design elements like colour, line and grid with sharp editorial and imagery, the newsletters were well-received by both our client's internal and external audience.